En 2014, pour réussir sa stratégie webmarketing et optimiser sa présence sur la toile, il faut penser à quelques actions primordiales : une campagne SEO / SMO solide, un contenu pertinent et attrayant, des images de qualité, et l’optimisaiton des sites pour les appareils mobiles. Découvrez les astuces dans le nouvel article : Stratégie Webmarketing […]
August
Dès que l’on s’intéresse au SEO, on se rend vite compte que le contenu de la balise est primordial. Ce titre est celui que Google affiche généralement comme titre de page dans ses résultats, souvent suivi du contenu de la meta description. Pourtant Google modifie le title de vos pages dans certains cas, probablement […]Un article du : Blog Axe-NetPourquoi Google change le titre (title) de mes pages web ?
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Bing vient d’annoncer deux fonctionnalités nouvelles pour les webmasters : la possibilité d’insérer des blocs d’informations de type encyclopédique dans les pages d’un site et un système permettant de lier une application avec les résultats de recherche du moteur… Source et article complet : http://www.abondance.com/actualites/20140403-13778-knowledge-widget-et-app-linking-bing-innove.html
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Depuis le 31 mars, vous avez vu apparaître le nombre de consultations sur les profils Google Plus. La webmarketosphère s’est donc forcément enflammée et j’ai vu apparaître ici ou là des schémas et ratios pour le moins surprenants. Difficile parfois de s’expliquer directement sur G , j’ai donc récapitulé ici le fond de ma pensée. Les […]Un article du : Blog Axe-NetGoogle et nombre de consultations (post, photos et profil)
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Une infographie montrant l'importance de la sémantique dans le SEO au fil des ans et dans le futur. Une évidence mise en couleur pour l'occasion...<br />
Notre infographie du vendredi est proposée aujourd'hui par le site Digital Marketing Philippines et fournit quelques explications sur les interactions entre le SEO et la recherche sémantique : rich snippets, authorship, ...
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Récemment, un nouvel outil a fait son entrée dans le vaste monde des outils SEO : SECockpit. Cet outil permet notamment de faciliter la recherche et la sélection de mots-clés. Pour cela, il dispose de nombreuses petites fonctionnalités intéressantes que nous avons testé. Cependant, nous n’avons pas l’intention de faire un article testant l’outil (d’autres […]
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Récemment, un nouvel outil a fait son entrée dans le vaste monde des outils SEO : SECockpit. Cet outil permet notamment de faciliter la recherche et la sélection de mots-clés. Pour cela, il dispose de nombreuses petites fonctionnalités intéressantes que nous avons testé. Cependant, nous n’avons pas l’intention de faire un article testant l’outil (d’autres […]
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J’accueille aujourd’hui Simon Legouge pour vous présenter un outil qui me fait me lécher les babines. Il nous présente une étude de cas. Depuis un peu plus d’un an, Google a décidé de cacher une grande partie des mots clés avec l’instauration du not provided. Les webmarketeurs et SEOs s’en sont mordus les doigts mais […]Un article du : Blog Axe-NetEtude de cas SEO et démonstration de l’outil TrafficAnalysis
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